Regardless of your planogram, some of the foundational requirements for any well-performing c-store include: Shoppers are in your store to make their purchases quickly and easily. One of the biggest priorities of any c-store planogram is convenience itself.
Essentially, knowing how consumers think when they enter your front doors will help you make good decisions about the store’s layout and product placement to optimize sales. Product placement requires good knowledge of visual merchandising and consumerism. This article explores some of the concepts that make an effective planogram for your convenience store. Other business owners without a corporate marketing team rely on their own judgment to determine how to stock their shelves. Those managers who have been in the retail business for years may have experienced receiving regularly updated marketing planograms to direct the layout and product placement within their stores. “Location, location, location” is as true on a micro-level as it was for selecting the location of your store in the beginning. In retail, product placement is a crucial element for selling merchandise.
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